Television and Social
Social Cut-downs with Graphics
About This Project
Mars loved the work we did for 3 Musketeers, so they took the "Sorry" campaign away from DDB Chicago and gave it to us. We wrote a gazillion scripts, and in the end they were split between two. So they made one a regular Milky Way spot and used the other, "Stagehand," for the launch of Milky Way Fudge.
The "MMM Sorry" line and graphics were developed by us for social media and to meet channel best practices.
ECD: Kinney Edwards
GCD: Steph Carey
ACD: Adrian Dickerson, Becky Kitlan
Writer: Kinney Edwards, Shaunah Zimmerman
Art Director: Becky Kitlan
Producer: Dana Eisenberg