Digital Content Style Guide and Toolkit
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Social Concepts, Executions and Resizes
Native Advertising and Educational Content
About This Project
A comprehensive library of content and assets for Centrum's marketing efforts around the world.
While not the sexiest-looking portfolio piece, it's vital to a global brand. These were the nuts and bolts necessary for Centrum brand to maintain a consistent, recognizable identity around the world.
In the end, everything from how to implement the branded campaign to educational content with a turn-key asset library was handed over to every Centrum market around the world.
If you'd like to look at the whole style guide and toolkit, the pdf is linked here:
ECD: Kinney Edwards
ACD/ Writer: Adrian Dickerson
ACD/ Art Director: Becky Kitlan, Eric Schroeder
Producer: Claudia Aires Brodsky